How Much Does the Average Food Truck Make in Jacksonville? 2025 Revenue Guide

The average food truck in Jacksonville makes $160,000-$360,000 in annual revenue, with daily sales typically ranging from $550-$1,400 during regular service. Top performers can hit $480,000+ annually, while struggling trucks might barely clear $110,000. Jacksonville's growing population and coastal location create opportunities, but lower average ticket prices compared to major cities mean revenue is typically lower than NYC or Miami.

Revenue varies dramatically based on location, concept, and operational efficiency. Understanding what you can actually expect requires considering Jacksonville's unique market characteristics.

Daily Revenue: What Jacksonville Trucks Actually Make

On a typical weekday lunch shift, Jacksonville food trucks make $550-$1,100 in sales. That's based on serving 55-110 customers at an average ticket of $10-$11. Prime locations in downtown Jacksonville, near the beaches, or in business districts can push that higher—operators can consistently hit $1,300-$1,700 on good days.

Weekend revenue benefits from beach and tourism traffic. Jacksonville's weekend markets, festivals, and beach areas can be lucrative. A food truck at Jacksonville Beach or a weekend farmers market might make $1,900-$2,900 on a Saturday, while a truck that works downtown during the week might make $250-$500 on the same day if they're parked in a dead zone.

Event days are where the real money is. Food trucks at Jacksonville festivals, corporate events, and private parties can make $2,400-$5,800 in a single day. One operator in a shared that his best day ever was $5,500 at a corporate event. "That one event made up for an entire slow month," he said.

The weather factor is different in Jacksonville than northern cities. Summer heat can actually help some trucks (people want cold drinks and lighter food), but extreme heat (95+ degrees) can keep customers away. Rain can cut sales by 40-60%, and Jacksonville's occasional severe weather can shut you down entirely. Winter is mild, so there's less seasonal drop-off than in colder climates.

Annual Revenue: The Full Picture

Annual revenue for Jacksonville food trucks typically falls into three tiers.

Entry-level trucks make $110,000-$160,000 annually. These are newer operators, trucks with mediocre locations, or concepts that haven't found their audience yet. At this level, you're probably breaking even or making a small profit after expenses. Many trucks operate here for their first 1-2 years while building a customer base.

Average trucks make $160,000-$360,000 annually. This is where most established Jacksonville food trucks land. You've got decent locations, repeat customers, and some event business. A truck making $280,000 with 25-30% margins is generating $70,000-$84,000 in gross profit before owner salary.

Top performers make $360,000-$520,000+ annually. These are the trucks with cult followings, prime locations, and strong event business. They've optimized everything—menu, service speed, locations, marketing. Taco truck operators can hit $500,000 or more annually by running tight operations and securing 3-4 corporate events per month.

The average food truck nationally makes around $300,000 in annual revenue, but Jacksonville averages tend to be slightly lower due to lower average ticket prices, though the growing population and year-round operating season help offset this.

Profit Margins: What You Actually Keep

Revenue is one thing—profit is another. Jacksonville food trucks typically operate on 8-15% net profit margins after all expenses, which is slightly better than NYC due to lower operating costs.

Food costs run 25-35% of revenue. A truck making $280,000 annually spends $70,000-$98,000 on ingredients. This is your biggest variable cost and where efficiency matters most. One operator shared in a that he reduced his food costs from 32% to 26% by buying directly from local suppliers and tightening portion control—that 6% difference was $16,800 in his pocket.

Labor costs run 25-35% of revenue. That includes your own salary and any employees. Most Jacksonville trucks run with 2-3 people during service. Owner-operators who work the truck themselves can keep labor costs lower, but you're trading money for your time.

Commissary and storage costs run $150-$750 per month ($1,800-$9,000 annually). Jacksonville has commissary options, and fees vary widely based on what's included.

Permits and licenses cost $1,800-$3,800 annually. Jacksonville's permit requirements are moderate, and costs are generally reasonable. Mobile food unit permits are more accessible than in some major cities.

Insurance runs $2,000-$4,500 annually. Commercial auto, general liability, and equipment coverage are all required, but Jacksonville's lower insurance costs help.

Fuel and vehicle maintenance cost $4,000-$12,000 annually. Generator fuel alone can be $150-$350 per month for a truck that operates 5-6 days a week. Jacksonville's lower fuel costs help compared to some markets.

Marketing and other expenses add another $1,500-$4,000 annually. Social media is free, but promotional materials, website costs, and occasional paid advertising add up.

After all expenses, a truck making $280,000 in revenue might net $22,400-$42,000 in profit (8-15% margins). Add in the owner's salary (which is often categorized as labor), and the owner might take home $48,000-$82,000 total. That's solid income, especially considering Jacksonville's lower cost of living compared to coastal cities.

What Makes Jacksonville Different

Jacksonville is both easier and potentially less lucrative than major markets. Here's what makes it unique.

Lower prices mean lower revenue potential per customer. Jacksonville customers typically pay $8-$12 for lunch from a food truck—less than major cities. That lower average ticket means you need higher volume to match major city revenue.

Beach and tourism create opportunity. Jacksonville's beach areas and tourism can create additional revenue opportunities beyond regular lunch crowds, especially on weekends and during tourist season.

Competition is moderate. Jacksonville has a growing food truck scene, but it's not as saturated as major cities. Standing out requires a great concept and consistent quality, but you're not fighting thousands of competitors for every spot.

Permits are more accessible. Jacksonville's mobile food unit permits are easier to obtain than in some major cities. You're not waiting months or paying $15,000+ on the secondary market. This lowers barriers to entry but also means more new competition.

Operating costs are lower. Commissary fees, parking, insurance, and even ingredients cost less in Jacksonville. Your $280,000 in revenue might translate to similar or better profit than the same revenue in a higher-cost city.

Density creates opportunity in specific areas. Jacksonville is spread out, but areas like downtown, near the beaches, and business districts have high density during business hours. A good spot in downtown can serve 90+ customers in a 3-hour lunch rush.

Year-round operating season helps. Jacksonville's mild winters mean you can operate year-round without the 30-50% seasonal drop-off that northern cities experience. This creates more consistent revenue and better annual totals.

Location Impact on Revenue

Where you park dramatically affects your revenue. Different Jacksonville areas have very different potential.

Downtown Jacksonville is the gold standard for lunch trucks. Office workers, consistent crowds, high turnover. Trucks in good downtown spots can hit $1,100-$1,700 daily during lunch. But competition is moderate, and parking spots require permits.

Jacksonville Beach and nearby beach areas offer strong potential, especially for weekend and tourist traffic. The concentration of hotels, restaurants, and tourist attractions creates consistent crowds. Operators in have shared that beach spots can be more consistent on weekends, with strong tourist traffic.

Southside and business districts have grown significantly. The concentration of offices creates strong lunch crowds, and competition is lower than downtown. Revenue tends to be slightly lower than downtown, but so are some costs and competition.

Riverside and San Marco offer mixed potential. High foot traffic during peak hours, but less consistent than business districts. Weekend revenue can be strong.

Events and catering can happen anywhere in the metro area. The location of your event business doesn't depend on your regular parking spots. Operators who build strong event businesses can generate significant revenue regardless of where they park daily.

Seasonal Patterns

Jacksonville food truck revenue follows different seasonal patterns than northern cities.

Spring (March-May) sees revenue building as weather improves. March can still be cool, but April and May are strong months. Budget for some rainy days cutting into revenue.

Summer (June-August) is peak season for most trucks, but extreme heat can be a factor. Long days, warm weather, outdoor events, beach traffic, and festivals all boost revenue. Many operators make 30-40% of their annual revenue during these three months, though extreme heat days can slow business.

Fall (September-November) stays strong. September and October can rival summer months. November stays decent as weather remains mild.

Winter (December-February) is milder than northern cities. December has holiday events that help, and January and February are still decent months. Some operators report only a 10-20% drop compared to summer, much less than northern cities.

Operators report monthly revenue patterns where June through September average $32,000-$38,000/month, while January and February might hit $24,000-$28,000. The smaller seasonal variation makes cash flow management easier than in colder climates.

What Top Performers Do Differently

The trucks that hit $360,000+ annually share some common characteristics.

They've optimized their menu for speed and profit. Top performers can serve 75+ customers per hour during rush because they've streamlined their menu and prep process. They know their food costs to the penny and price accordingly.

They've secured prime locations or built strong event businesses. Either they've got the best lunch spots locked up, or they've built relationships that generate consistent event revenue. Often both.

They treat it like a business, not a hobby. Tracking revenue, managing food costs, marketing consistently, and making data-driven decisions. Top-performing operators review their numbers weekly and adjust based on what's working.

They've built loyal followings. Social media presence, consistent quality, and memorable experiences turn one-time customers into regulars. Regulars are more profitable because they order faster, tip better, and bring friends.

They diversify revenue streams. The best Jacksonville operators don't rely solely on lunch service. They do events, catering, and sometimes wholesale or retail sales. Multiple revenue streams provide stability and growth.

The Bottom Line

The average Jacksonville food truck makes $160,000-$360,000 in annual revenue, with daily sales typically ranging from $550-$1,400. Top performers can exceed $520,000 annually, while struggling trucks might barely clear $110,000.

Profit margins run 8-15% after all expenses, meaning a truck making $280,000 might net $22,400-$42,000 plus owner salary. That translates to owner income of $48,000-$82,000 for a typical operation, more for top performers.

Jacksonville offers a more accessible market than major cities, with lower barriers to entry and operating costs. Lower average ticket prices mean you need higher volume to match major city revenue, but the year-round operating season, growing population, and beach/tourism opportunities create consistent opportunities. The operators who thrive are the ones who treat it like a serious business—optimizing everything from menu to marketing to location strategy.

Ready to find the perfect location for your Jacksonville food truck? Browse available spots on FoodTruckLease to see listings in Jacksonville with pricing, foot traffic data, and reviews from other operators.